I'm not sure they knew the consequences, I think at the time, like me, they actually had more faith that the majority of Americans would read it as what it was. As a young person, I definitely thought there were more thoughtful people.

It's easier to critique now, 20 years on, because we're not experiencing the same things the video game industry was at the time. From the insufferable Jack Thompson to Hillary Clinton wanting to ban GTA over the leaked Hot Coffee code that wasn't in the main game, but locked away in files inaccessible to most, the industry was under attack and being blamed for all Americas ills. Several games, but mostly GTA and Postal, were holding up a mirror to American society and saying things similar to what I said in my last comment: "America has a bunch of ignorant violent gun-toting people living in it, and they were there before video games were, it's a violent consumer and celebrity obsessed society, so America maybe you need to sort your problems first before blaming us." At the time, a fair stance to take, but 20 years on, a decision that lead to a lot of negativity and more mixed feelings on the legacy of the game due to it.

It was easy to think back then that acceptance of gaming in the mainstream wasn't a given, but games now out-profit movies, and some of the biggest "blockbusters" are games. We were honestly probably worried over nothing.