I was checking out some groceries today, and the person next to me was clearly doing something the machine didn't like.
"Please scan the item before putting it in the bagging area".
Over and over again. I started thinking about what an entirely bogus thing "self-checkout" is. It seems to have exactly zero benefits to the consumer. No bagger, no help if you're missing a price sticker, not even ample room to put your groceries while you scan. You're left with exactly one square foot of space to do this job.
Is it making groceries cheaper? After all now they don't have to staff as many cashiers now. Nope! Groceries are higher than they've ever been! All that delicious margin gets sent straight to our benefactors at the Kroger corporation. Where would we be without them!
Not to mention the thing is calling you a thief every five seconds. The ones by me even film you and if they feel you're swiping something, it will show a slow motion video of you in the act and it tells you to correct your mistake.
So it's work that I have to do. That nobody is getting paid for. And that is taking videos of your face and your behaviors. And it's constantly announcing that you're a bread thief to everyone in the store.
And for what? To increase unemployment of course! It's one of those things I can't believe collective society has taken sitting down. It's one of the most egregious examples of pure corporate greed at the expense of the consumer experience, all the while cutting swaths of entry level jobs.
I know the retail industry well, professionally. It is a low margin, high throughput industry, meaning that you want to tie in the customers as best as you can. The best tie in is price; Walmart, Kroger, Aldi, Target, Costco, they all fight for audience, in the end by lowering the price points. The most expensive “parts” in a store are the employees, and if you can reduce those numbers, you can lower your prices too. So the automation helps these retailers to keep the customers from wandering off to cheaper stores, while increasing the margins.