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Google Chrome pushes ahead with targeted ads based on your browser history
(www.theregister.com)
This is a most excellent place for technology news and articles.
Sure, you're forced to decline manually on every single browser you sign into, and the setting doesn't sync across browsers so you're inclined to just hit ok to the pop-up by the 4th or 5th time you see it. I finally moved to Firefox recently and I have zero regrets, it's faster with a nicer UI.