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Google Chrome pushes ahead with targeted ads based on your browser history
(www.theregister.com)
This is a most excellent place for technology news and articles.
On android i got asked if i wanna turn it on upon opening chrome, but since they call it "ad privacy" I can see a lot of people thinking it's a good thing when in reality it just makes it easier for ads to track you without needing your cookie consent. I do remember though on windows it was a "Hey it's on now, go to the settings to turn it back off" kind of message
That latter message is exactly what I got on Chrome on my work computer. It said something akin to "Ad privacy is turned on. Go here to edit the settings!" and then you go look and they're all set to be enabled. I had to turn them all off.