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Google Chrome pushes ahead with targeted ads based on your browser history
(www.theregister.com)
This is a most excellent place for technology news and articles.
Enable Ublock origin. It'll be faster when it doesn't need to load ads.
It is enabled, I think the performance hit would come from Dark Reader... but it is a must have extension for me (the reason I dropped Chrome actually, since they ditched the ability to darken websites in recent chrome versions).