To be clear, I'm not looking to debate whether this is the best Trek film. Rather, I'm asking why so many people see it as such.
I enjoy TWoK well enough, and certainly it is a good film overall. But consider: it is much more militaristic than any Trek before and more than most Trek since, and relatively violent compared to TOS; there is no exploration of strange new worlds; tonally, it is quite different from most Trek stories. (To be clear, I'm not suggesting that these qualities are required for a "good" Trek film -- I'm just noting a few obvious ways that TWoK is unusual.)
In terms of TOS episodes, TWoK is probably most like a combination of "The City On The Edge Of Forever" and "Balance of Terror" -- which, to be fair, are beloved classic episodes, in part because they are somewhat exceptional compared to the rest of the series. So perhaps that gives us some clue as to why the film is so beloved.
In general, TWoK is ultimately about mortality. For all that the film professes to be about Khan, he really is just an Act of God (in the natural disaster sense), creating an unstoppable force that Kirk must humble himself against. The film is really about Kirk learning to confront death -- heightened by the contrast of the new life of Genesis and in his newly-rediscovered son. And that is something that the film did which was new: able to plumb the depths of Kirk's emotional journey at greater length thanks to the larger screen and the longer format.
But, again... it's a great film, but I don't know that it's obvious to me that Kirk learning to deal with the no-win scenario particularly epitomizes what "Star Trek" is (whatever the hell Star Trek actually "is"). In that respect, The Voyage Home seems like the most obvious candidate -- whatever Star Trek "is", to me TVH "feels" more like it than does The Wrath of Khan.
So, why has TWoK earned such a place of acclaim?
(PS: I could write a similar post about First Contact, whose popularity also confuses me.)
First, you kinda had to be there...
Star Trek: The Motion Picture kind of went over like a wet fart in church. People really didn't like it.
So II rolls up, changes the uniform styles, brings back a classic villain, a tense, action driven script, and emulates Balance of Terror which is quite possibly the best TOS episode.
Then, following it up is Search For Spock which was mostly forgettable. Then Voyage Home which is just as well liked as II.
That started the early meme of "odd numbered ones suck, even numbered ones are good."
Which held for V and VI as well.