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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[-] SCB@lemmy.world 1 points 1 year ago

It's harder to sell a modular product off an assembly line.

[-] tabular@lemmy.world 1 points 1 year ago

You mean more expensive to design, and sell the parts rather than sell as a whole?

this post was submitted on 07 Sep 2023

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