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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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The "ongoing cost" is manufacturing diversity. It costs more money to put heated seats in one car and not in another than it does to put them in all of them and allow the people who want them to simply pay to activate them.
That being said, it is a fixed cost, and should be a one-time purchase. Or at least offered as an option. At least Tesla does this correcrly.