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BMW Stops Subscription Service For Heated Seats After Backlash
(www.carscoops.com)
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this post was submitted on 09 Sep 2023
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Locking it behind a subscription also means they get to sell it to each new owner, so they can capture income from the used market too.
It's 100% anti-consumer. Its why they are still going ahead with it it for driving/parking assist. Other brands have also moved remote start behind software instead of a radio fob for the same reason.
A new income stream made possible by computerization. Expect to have to "hack" your car going forward. Luckily brands like comma.ai are already out there helping with the self driving part.