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Shoppers say they want sustainable goods, but won't pay more
(www.reuters.com)
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this post was submitted on 09 Sep 2023
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They don't need to make the same profit as before. They could make $2 less profit, and charge $2 more. Frankly I don't care, and neither should anyone else who isn't a shareholder, if their profit margin is reduced slightly.
If doing that makes them unprofitable, they probably shouldn't exist, because their business isn't viable when done sustainably, and they're relying on being allowed to fuck up the planet to maintain themselves.