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Mastodon's Founder & CEO Gives His Thoughts on Meta's Threads
(blog.joinmastodon.org)
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this post was submitted on 06 Jul 2023
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So why using acticitypub at the first place?
Marketing and content boost for the start maybe? Mastodon has come up a lot recently (hell, even in local radio), so Meta can use this to promote their own product. And already have content right there for users joining Threads, it's not a blank slate.
After the initial boost and when sucking up millions of users they can just defederate and have their Facebook (or rather Twitter) 2.0.
Extra data to scrape through their servers.
Probably partly to avoid regulatory scrutiny. They can say they're not being monopolistic (even though they 100% are) because they're embracing open standards.
That's why they're not launching in the EU.