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this post was submitted on 12 Sep 2023
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Two years ago I was going to but my first ford, my first truck, AND my first electric because it was the same car. On paper the F150 Lightning seems like the most practical family car ever made. Dealer markup and low volume completely killed it. Ford should eliminate dealerships and sell direct with fixed pricing.
It would be great if they just made more base models. They're "sold out" for this year already, but you still can order the luxury trims for trucks that haven't been made yet. I'm not convinced that Ford actually wants to sell any base models.
I walked away and bought a Bolt EUV instead.