With apple's recycled event, I've come to say I'm sick of phones.
Phones are already "perfected". They can call. Run apps.
We really need to focus on efficiency. E.g, lowering price, increasing battery life, improving software
But nooo. Add a bunch of extremely minor features with a 50% faster chip so you can watch ads at 1080p instead of 720p. I don't care! Give me a phone that'll last me 5 years and has a battery life that lasts a week. I don't need this crap every year. Why do we live in a situation where people think they need to buy a new phone yearly?!
I say a phone should get at minimum 5 years of software support.
They are conditioned by companies and also their piers to have the newest phone. Let's keep in mind these companies spend thousands to study their clients, so they know how to manipulate them. A very good example (because it's one of the most successful at conditioning their own users) is Apple, but there are many more like that, just not as successful. Apple users won't admit it but the fact they watch Apple events like it's something super important for them, only shows how very conditioned they are. In the end it's not really very important, people are free to do what they enjoy and spend their money anywhere they like.