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Mastodon's Founder & CEO Gives His Thoughts on Meta's Threads
(blog.joinmastodon.org)
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this post was submitted on 06 Jul 2023
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But the other side of the coin is that if they don't defederate, my instance remains completely viable. I will continue to happily chug along on mas.to in my Trunks app.
If we federate now (i.e. don't actively defederate), even the normies will learn early-on that they can sign up on a non-Threads instance & use a non-Threads app, and not have The Algorithm crammed down their throat like it is now on Threads. And they can still see Taylor Swift or Paris HIlton or whoever's posts, if they choose. Additionally, if they see non-Threads content up-front, normies have something to be upset about if Meta splits from the Fediverse in a likely inevitable dick move. And if our first move isn't to chase every normie off a non-Threads platform, there will be stuff they actually value not-on-threads-dot-net.
If we defederate from the beginning, normies don't know what they're missing, and they don't care about non-Threads instances. Anything not Threads fades into obscurity as more & more people trickle away to where the content is. And we just make the doomsday Meta takeover actually more possible.
That's not how people work. If they start from Threads, very few will switch to a 3rd party client. And defederation will happen anyway once Meta gets control, it's the whole point of EEE.
You do have a point though- Threads could be a threat to Mastodon even completely isolated. A lot of current Mastodon growth isn't because of its draw as a product/platform; it's simply people people leaving Twitter for something else. Threads will also be a something else, creating meaningful competition
Most of what I followed on Twitter was RSS feed type stuff from websites. And a few gaming/tech journalists -- people who are generally not awful.
When Elon bought Twitter, the journalists were falling all over themselves to go somewhere else: CoHost, Mastodon, whatever. Almost all of them have bailed on those platforms and reluctantly gone back to Twitter, because their livelihood is dependent on them having visibility to the masses.
Last weekend with the tweet view limit announcement, there was a wave "here's my Bluesky account" tweets from those same journalists who came back to Twitter. But that runs them into the same wall they had with Mastodon. Almost nobody actually uses Bluesky. In this case, because Jack just won't let the normies in; rather than due to lack of interest or inability to figure out the platform.
I think both scenarios are absolutely possible and possibly huge have up and down sides. I just hope this cool place we got here will survive and stay cool. I find it impossible to predict what will happen at this point. Some instances will block meta and some won't. Which is the nature of decentralization and the thing instance owners should do. Decide for their instance and the people on it what they think is right. People can then leave or join instances that align with their ideas. Shit is going to get real soon around here.