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this post was submitted on 14 Sep 2023
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Isn't the Apple ecosystem their cashcow? Get them hooked on one Apple device and "Look! Everything Just Works™" is kind of their shtick.
All accessory vendors are going "woah, revolutionary! Apple is now usb-c", but Apple itself isn't being too pushy about it. They're more focused on the titanium shell, better cams and action button.
iPhone makes up like 75% of their hardware revenue.