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Just trying out Threads today.
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I would say they are more likely to be paid shills and astroturfing (just like this post seems to be). And anyone naive enough to continue business with Meta after everything we've learned about them deserves what they get.
People want the new and shiny and to the regular person, the fediverse doesn't exist and Threads is the only option to Twitter. Its all over my twitter feed and ain't none of them are paid shills.