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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)

submitted 1 year ago by geosoco@kbin.social to c/technology@lemmy.world

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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[-] BURN@lemmy.world 45 points 1 year ago

I’m pretty sure this is just unequivocally worse. This is how Ads end up in paid games. Unity is speed running their complete collapse as the dominant player in the market.

this post was submitted on 14 Sep 2023

548 points (97.9% liked)

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