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September 15 - 17, 2023 - Weekend Box Office (Estimates)
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But that's the problem.... They aren't even a good cinema experience. :/
When your entire movie relies on jump scares to be scary, your not doing a good job. Dread is a huge component to horror movies and there's very few movies that truly and properly pull that off. For example:
That's horror. Those are rightfully scary, they have meat to them. They stick with you, and you can't stop thinking about them. They don't rely on stupid people making absolutely stupid decisions (a.k.a. Ebert's Idiot Plot) and they don't fall apart as you think about them.
I’m thinking about the movie going decision and why “scary” movies make money regardless of quality. They might not be good movies. But advertised scary movie means “hey let’s all go see it” to experience the scares together for fun. Whereas this decision to see something they don’t know for the thrill wouldn’t happen as much or at all with other genres.
On your comment I also do think some filmmakers might miss the point on what makes good scary like what you talked about.