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Among those warning about the technology’s potential to cause harm is British actor and author Stephen Fry, who told an audience at the CogX Festival in London on Thursday about his personal experience of having his identity digitally cloned without his permission.

Speaking at a news conference as the strike was announced, union president Fran Drescher said AI “poses an existential threat” to creative industries, and said actors needed protection from having “their identity and talent exploited without consent and pay.”

As AI technology has advanced, doctored footage of celebrities and world leaders—known as deepfakes—has been circulating with increasing frequency, prompting warnings from experts about artificial intelligence risks.

At a U.K. rally held in support of the SAG-AFTRA strike over the summer, Emmy-winning Succession star Brian Cox shared an anecdote about a friend in the industry who had been told “in no uncertain terms” that a studio would keep his image and do what they liked with it.

Oscar winner Matthew McConaughey told Salesforce CEO Marc Benioff during a panel event at this year’s Dreamforce conference that he had concerns about the rise of AI in Hollywood.

A spokesperson for the Alliance of Motion Picture and Television Producers (AMPTP), the entertainment industry’s official collective bargaining representative, was not available for comment when contacted by Fortune.

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