it's reducing people to a consumers who generate content.

Yes, yes we are. A being that follows the commands generated by the brain, that learned from past experiences.

The humans are the part that makes it kosher

Then we don't have to be threatened by AI! Yet it's fear of being limited and non scalable is what makes us feel threatned. The fact it seems effortless for AI to do things that takes us so much effort.

we aren't inherently a product that is owned by someone.

How is that really a reason? Does that means kids shouldn't go for acting or such since they're under parents' care and it would benefit parents more than the kid, who maybe only wish for some shiny hardware! I hope this will be fixed when we finally gets to AGI and it decides it's not to be owned by anyone and instead....