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Technology
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This is how we will likely end up paying for services AND STILL having our data sold. It's just the nature of capitalism. Businesses have to grow, and in today's world selling data is always the natural progression towards it.
A parallel example is streaming services starting out as "tv but no ads and on demand!" or "just pay for the service and you won't see ads!" but now we are paying and there's still ads.
Doesn’t every on-demand streaming service still have an ad-free option?