To be fair, Prime Video has always just been a free perk attached to prime (and with all the other 'perks' combined you could basically consider it free). For example I get an extra 3% back on all my Amazon orders by being a prime member. At the current cost of prime and just with the home supplies I order w/ subscribe and save, it pays for itself. That's not to say I'm happy with this, but in actuality they're fairly well positioned with the product to make this move and have most of the user base be merely disgruntled.