This isn't even really normal entshitification, they added videos and some music cheap Spotify knockoff to their fast delivery flat rate. Nobody asked them to.

Then they slowly raised the price, essentially locking everyone that just wanted free fast delivery into a video streaming service and kept increasing the price.

They did this to force existing subscribers into their "new" business idea of a video streaming service, when they couldn't yet compete with the competition back then. Good news for them, their competitors are shit now.

Now they can include advertisements in it too and add more expensive advertisement free tiers. Essentially increasing the price again, but hiding it so people can't ask for subscription fees back in Europe.

Do they really think most people have forgotten they just wanted a fast delivery flat rate? They will never offer their delivery flat rate without video and all that stuff again, only if a legislature would force them.