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this post was submitted on 18 Sep 2023
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Technology
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Twitter was profitable in the years before covid. They made a net income of $1.2 billion in 2018.
They made a slight (compared to their revenue) loss during the pandemic, presumably because advertisers generally were willing to spend less, but they were still earning more than enough - simply cut a few costs and they'd be profitable again. Or just wait for the market to improve since from the sounds of it they had more than enough savings to ride it out (that appeared to be their plan).
They didn't sell to Musk because they were desperate, they sold to Musk because he signed a contract guaranteeing he would pay far more than the company was worth. If I owned a house that was worth a million dollars, and someone offered me ten million, hell yeah would I sell that house even if I wasn't really interested in selling.