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Nearly 500 Brands Exited Smartphone Market During 2017-2023
(www.counterpointresearch.com)
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this post was submitted on 25 Sep 2023
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I think part of the reason is that because phones are now in the 'matured' part of the marketing cycle. There's a smaller and smaller noticeable difference in performance between a $200 phone and a $1000 phone, and so companies need to compete on smaller and smaller profit margins, and against very inexpensive import brands.