Everything should be private by default. All this shit about nothing to hide is the opposite of that - trying to justify why something should be private. The question is rather why it should be public.

There companies profit enormously on our data and we get exactly nothing in return except the ability to use their service, under the conditions that they put in place. We have zero power to change anything at all about what they provide for us.

A user in that context is similar to a loser. Someone who has no ability to control what happens.