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Not my OC but what I've believed for years: there's no conflict between reducing your own environmental impact and holding corporations responsible. We hold corps responsible for the environment by creating a societal ethos of environmental responsibility that forces corporations to serve the people's needs or go bankrupt or be outlawed. And anyone who feels that kind of ethos will reduce their own environmental impact because it's the right thing to do.
Thoughts?
By changing the system to give them better options and easier choices. It depends on why they don't care or know, of course. I'm assuming a low SES here, where there's little energy to inform yourself or change, different strategies should be used for other groups, like more education in schools, etc