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The ‘JRPG’ label has always been othering
(www.polygon.com)
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I noticed this in the 90s and 2000s. The Japanese perception of Western tastes was massively different than actual Western tastes. There were a lot of games that never made it here because they thought we would not like it and it later turned out to be a hit.
I'm curious, do you have any examples?
Ryu Ga Gotoku ("Like a Dragon", formerly "Yakuza").
The devs feared that the game was too Japanese and would confuse and alienate Western gamers. Over the past decade they've been working on being less heavy-handed with localization and allowing the game to just be what it is now that they're getting all these feedback from players that bursts their bubble.
Yeah the original dub of Yakuza 1 is very clearly trying to make it more "american" for the audience and it suffers for it. It's also funny because Mark Hamill voices Majima, and he admits that he does not remember doing that at all.