This is overly pessimistic IMO.

Yes, it’s full of brands and influencers posting inane things. It’s also only been open for what a day or two? It’s new and the first big name replacement for Twitter that has momentum.

Remember back when Twitter was new? When everyone cool was saying it was full of inane influencers and randoms posting about their lunch or stupid observations? It took years to be as big as it is (which isn’t that big to be fair) and so useful for things like news, politics, communities, etc.

The internet has speed up since Twitter came out so I think we’ll see what Threads ends up being by the end of the year. So far it has insane hype behind it, something no other Twitter like service since has had. Let’s see if that becomes something more.