I do my best to pay for things from creators who are making a living from it, and I do my best to NOT pay for things that line a multi-billion dollar company's pocketbook.

Disney won't pay their writers, actors, etc anything close to what they are really worth -- so I pay what I can to people who don't even manage to make THAT much. I pay for indie games, I pay for things that have proven their value (Warframe...totally free to play. They made $300 off of me after me playing for 2 YEARS without having to spend a dime, because I was appreciative of a game so well made and that made me happy for that long)

And these days, it's not even worth the hassle of pirating games -- too many chances for an executable to bite you in the ass and I've gotten to lazy to set up sandboxes/VMs, etc in order to limit their damage - so in most instances I only pirate movies/anime these days.