Apple hired a bunch of prominent commentators from all across the sport. The broadcast quality was bested and they actually took an interest in the sport unlike ESPN. Bally’s (formerly the regional fox sports channels) was the only way to watch some teams, and Sinclair destroyed its market reach by

Apple is actually cheaper than what came before it. Previously to watch every game, you had to have ESPN 1&2, ESPN+(out of market only), Fox Sports 1&2, Univision, local Fox, and the regional channels (often Bally’s) and often there was no way to get replays on demand. That would easily run you $80/month. For $99/year ($79/year with an active Apple TV+ subscription) you get every regular season game, postseason, Leagues Cup, and Campeones Cup, replays, highlights, a red zone style nfl broadcast, plus a ton of extra content from the teams with zero blackouts. The only games not included are US Open Cup, CCL & CWC, and maybe some preseason matches and friendlies if any because MLS doesn’t hold those rights, USSF, CONCACAF, and FIFA do respectively.

Apple has raised the quality of MLS and made it accessible to everyone where Apple TV+ is available. You don’t not need an Apple device to watch it either.

As an F1 TV PRO subscriber, I agree. I don’t think much would change from it if Apple were to be successful with this bid though. They put a lot of time and effort into making MLS successful, and my only complaint so far is the back catalog is a bit lacking, but that may be MLS’s fault.