It's an opinion piece, FYI.

Edit: gift link: The Climate Fight Will Be Won in the Appliance Aisle

So I went into the article with a skeptical view, but the authors point is that people's assessment of whether the I.R.A. legislation was effective will be based on their ability to navigate rebate programs easily, i.e., get rebate for things bought in the appliance aisle.

I can't say I disagree, but the article headline doesn't convey the content well. Basically the author is arguing about how you best win hearts and minds.