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Apple will no longer fix the $17,000 gold Apple Watch
(www.theverge.com)
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this post was submitted on 03 Oct 2023
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Very little of the price is the gold.
An actual gold watch case (excluding the bracelet and the movement inside it) weighs about 20g.
At about £50 a gram that's £1000.
And I doubt the amount of gold in the case of the Apple watch is anywhere near the same amount as in a traditional gold watch case.
There is almost no gold in it. 18k gold is 75% gold by weight, not volume. Apple created an alloy that, in addition to the normal metals, is mostly lightweight ceramic.
At the time I was surprised there wasn't a class action suit. They were charging an amount that was in line with real gold watches and yeah the "gold" part was 75% gold by weight but it was such a departure from anything else ever called 18k gold it just seemed like a straight up scam to me.
I was talking about the bracelet, the watch itself is essentially e waste I think it’s only 18k gold anyway seems like the price of just branding/exclusivity