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Ad-free Facebook, Instagram access planned for $14 per month in Europe
(arstechnica.com)
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this post was submitted on 03 Oct 2023
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The system seems to be;
Isn't this exactly what Netflix is trying to do with their paid subscribers?
Netflix didn't start with ads, and the ads don't affect pre-existing subscription tiers.
... other than the fact that they cost more to 'make room for' the ad-supported service at and near the former price points.
Did some more research and Netflix did remove their "Basic" plan when they added the cheaper ad-supported tier. They also raised the prices of their other plans, but those increases were consistent historically, so I'm not convinced the addition of an ad-supported tier caused them.
For what it's worth, Facebook didn't have ads way back in the day