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Reddit risks losing its identity in pursuit of profits
(www.techzine.eu)
This is a most excellent place for technology news and articles.
There are probably multiple factors going on. First, there is the belief that you can't take away functionality people already expect. Second, while there would be a number of people willing to shell out money, they probably believed a majority of folks would not. Look at what people are willing to put up with at Facebook. I hate it, but most of my friends and family are on it so I'm there. Third, their backers would never approve because of point two.