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How Google Alters Search Queries to Get at Your Wallet
(www.wired.com)
This is a most excellent place for technology news and articles.
As I was reading the article, I was thinking how glad I was that I switched - I am on the yearly plan now because I'm not going back to "free" search engines.
I'm on the yearly ultimate or whatever they called it. My wife is interested too, but they don't have an equivalent to the ultimate in the family package (yet), so she just sticks with bing.