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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'
(www.businessinsider.com)
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this post was submitted on 04 Oct 2023
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Lol who gives a fuck. If you're a massive influencer being deepfaked then who cares - fuck your brand being damaged, I'd just call it part of the role of having a job like that. If you're a person who buys ads because an influencer is telling you then you're also a moron and you'll be scammed regardless.
While I understand and partially agree with your sentiment, the problem is tik tok just casually deepfaking people in general without their consent and without being clear about it.
Specially relevant for Americans since it's a Chinese company doing it. They could literally have deepfaked influencers running political deestabilization campaigns on their platform and no one seems to care
I sincerely doubt tiktok made the ad themselves though.
Well they decide to let it run rampandt and maybe even promote it actively within their algorithms.
You can be sure that any political video or anything relating to social issues such as racism will be promoted or hidden in accordance with the goals of the chinese government.
I'm not convinced it's the mediums responsibility to check whether or not the ad itself has ascertained the license to use all of the media in it. Whether that's photos in the background, music, or the likeness of the actor in it.
They should have proper scam checks, but that's regardless of whether or not the ad uses deepfake.
They should at least need to check if there is reason to believe some sort of ethics violation is in place. That is the beauty of physical newspapers, where the ad sellers looked at the ads before print and gave it some thought, as to whether it is appropriate or not. In this case tiktok is distributing these things and profiting off it, so they should also be held liable, in the same wake that someone operating an internet forum for CSAM is of course held liable, even if they didnt upload the material themselves.
TikTok didn't create the ad. This would be obvious to you if you read even a tiny bit of the article.
Nor is that even the point, because the cost of generating deep fake AI videos is going down, meaning anybody can do this.