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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 โ and it's the 'tip of the iceberg'
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
If memory serves (being knowledge I gleaned from a podcast). He's a YouTuber that has carved out a popular niche in philanthropy of sorts. All for views of course, but some philanthropy none the less. Very popular I think with, I want to say Gen Alpha aged kids. A lot of people have imitated the content style in the last few years. So I guess there is instant brand recognition and trust there for a lot of people.