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We are contacting you regarding a past Prime Video purchase(s). The below content is no longer playable on Prime Video.
In an effort to compensate you for the inconvenience, we have applied a £5.99 Amazon Gift Card to your account. The Gift Card amount is equal to the amount you paid for the Prime Video purchase(s). To apologize for the inconvenience, we've also added an Amazon Gift Certificate of £5 to your account. Your Gift Card balance will be automatically applied to your next eligible order. You can view your balance and usage history in Your Account here:
They gave the guy £10.99 in credit for a £5.99 film, so they're probably taking some sort of loss.
Admittedly, I missed the second £5. That said, don't you need to pay for a Prime subscription to get access to this service in the first place? They're gonna get that money back pretty quickly.
They gave him regular Amazon credit, so he can spend it on physical goods if he likes.
The house always wins.
It's store credit in principle it costs them nothing
Do you think Amazon gets its goods for free?