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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 โ and it's the 'tip of the iceberg'
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
DMCA wasn't a blanket "you're responsible now", but defined a specific process for "this is how you demand something is taken down and the process the provider must follow".