Brave words divorced from reality.

Cable companies wouldn’t insert ads, people pay for a premium experience with cable instead of getting their TV free over the air. If they did people would just cancel and watch free tv.

Then later: Streaming companies wouldn’t insert ads, the ability to watch on your time, terms and without interruption is part of the appeal, if they did their customers would leave them and they’d collapse. It would be the death of any company foolish enough to do so.

🤡

Markets and competition will save us cried the fool with no knowledge of history.

If they grow they need to keep growing, if their results are good enough they’ll introduce “limited” tracking for “trusted partners” with limited ads that are “valuable and relevant”. And from there it can spiral more but you’ve already lost.

As revenue, tracking, taking a big yearly check from Zuck or whoever to share your data with them. It’s a good source of revenue and unless this company is privately financed by one weirdo entirely out of their own pockets they have a responsibility to investors to get them ever increasing year over year returns.

Of course the typical thing to do is to get big enough first like streaming. Train the fool consumers to pay for something they’re getting for free, normalize that, grow, then sock them with ads, tracking, inconveniences and train them to accept more and more of it.