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Deepfake celebrities begin shilling products on social media, causing alarm (arstechnica.com)

submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.

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[-] Dellyjonut@lemmy.world 15 points 11 months ago

I think the issue is more that people think something is legitimate, and when they go to purchase it or something they get their identity stolen

[-] Rodeo@lemmy.ca 8 points 11 months ago

The celebrities may pay lip service to that, but really they're concerned about unlicensed use of their image.

this post was submitted on 05 Oct 2023

266 points (97.5% liked)

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