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Creative Good: Why customers don’t want chat bots
(creativegood.com)
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Tangential, but my last employer (US based) outsourced L1 IT to a call center in India, and it was maddening. They didn't know very much beyond the script, and often you just had to say the right words to get your issue escalated, but it would always take a day or so to get called back. It drove me nuts as an engineer, but I'm sure it works fine for people who are less familiar with computers.