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‘Scanners are complicated’: why Gen Z faces workplace ‘tech shame’
(www.theguardian.com)
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This. The core principle of intuitive UI is reusing ui elements that are familiar. That's the reason every elevator has buttons, and that's why you can intuitively operate every elevator you encounter.
The problem is that not everyone is familiar with the same things. Many people of older generations (those that have stopped keeping up with technology) are used to buttons, that's why a blue text doesn't immediately mean clickable to them.