So, if I understand correctly, and please correct me if I'm wrong, but the simplified version of this is: data collection allows massive cooperations to target Communities of Interest (CoI) and manipulate them by collectively altering their digital perception via a barrage of targeted advertisements, promoted articles and suggested social media posts?

And all of this leads to an eventual shift in the opinions and desires of said CoIs, leading to what the company would deem desirable behavior, be it growing apathetic to digital privacy, buying their product or growing more engaged with their platform?