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this post was submitted on 04 Oct 2023
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In my experience, Amazon takes a lower cut than retail chains. In fact, Amazon is less expensive than DTC when you factor in advertising costs. In all likelihood, it is not causing anyone to drive up their prices off Amazon.
I work with many many brands. I have seen several turn off their DTC channels because customer acquisition costs are simply too high.
The competitive price match policy is a nuisance when retailers liquidate inventory for pennies in the dollar.