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How do y'all say GIF?
(lemmy.ml)
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this post was submitted on 05 Oct 2023
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gif. With a hard g, because there is also .jiff and you could not distinguish otherwise.
The fact that this conversation exists is proof that the word is intuitively pronounced with a hard G.
The only reason to pronounce it like a J if because the creator liked it - and the reason he liked it was literally because of the (copyright-infringing) similarity to the peanut butter.
He made a huge contribution to the Internet by creating the format, and he deserves it gratitude. Mispronouncing gif is not the best approach to that.
If gif is the proper noun for the format, it's pronounced as the creator says.
Also who said it's a proper noun