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X rolls out new ad format that can't be reported, blocked
(mashable.com)
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this post was submitted on 06 Oct 2023
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They are allowed to try and monetize in various ways, but there are still ethical standards that are just consistently not followed in online advertising (like doing due-diligence to make sure the company advertising isn't some sort of transparent scam). But this change seems to be stepping away from one of the standards that is actually a legal mandate, properly labeling adverts and sponsored content as such.