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X rolls out new ad format that can't be reported, blocked
(mashable.com)
This is a most excellent place for technology news and articles.
I'm not gonna risk my computer by turning off my ad blocker, but I wonder if that article comes with exactly the kind of chumbox ads that they're rightfully criticizing.
There's 9 ads between the chapters of that article and one that follows you on the side of the screen as you scroll
If it has a link it can be blocked. Just block by content instead of by node path.
I disabled my adblocker to take that screenshot.