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The Age of Social Media Is Changing and Entering a Less Toxic Era
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Well shortened, but most of the meaning got lost.
TL;DR:
The big platforms are losing pull and users, more small platforms or group chats emerge.
That makes it harder for people or public entities to reach a big audience.
Then I stopped reading.